Analysis technique used is multiple linear regression analysis using Microsoft Excel 2013 software. Data used in this study are data from 2004-2015. Data completion in this study uses documentation technique by collecting data from related institution. The purpose of this study is to find out if there is any influence of three independent variables to dependent variable.
Variables used in this study are amount of companies, population and GDP as independent variables and advertisement tax revenue as dependent variable. Advertisement tax is tax on implementation of advertisement. Advertisement tax is one of most important and potential components of local taxes for DKI Jakarta Province. One of the efforts made by the DKI Jakarta Province government in maximizing local revenue is by optimize local tax revenue, especially advertisement tax.
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